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The Most Underserved Market: POST-NEED FAMILY
According to a 2022 CANA survey, in the United States, an estimated 21.9 million families hold cremated remains in their homes. With the ever-increasing cremation rate, with some reports projecting...
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Articles
Friday, June 28, 2024
Solving Cremation’s Challenges
Cremation poses several challenges when it comes to conveying and delivering value. With burial, there are multiple tangible products that a price tag can easily be attached to. Think embalming, cl...
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Articles
Friday, June 28, 2024
CREMATION BURIAL OR BOTH? INSIGHTS FOR FUNERAL PROFESSIONALS
As the landscape of end-of-life arrangements evolves, the choice between cremation and burial has become increasingly nuanced. More clients are opting for a combination of both methods, reflecting ...
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Articles
Friday, June 28, 2024
TRANSPORTATION TIME AND OPPORTUNITY
The multi-faceted responsibilities of the Funeral Director encapsulate the legal and logistical realms, as well as the delicate task of guiding grief-stricken families through t...
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Articles
Tuesday, June 4, 2024
BEING LOGICAL ABOUT LOGISTICS
When given the opportunity to write about shipping within the funeral industry, I jumped at the chance. Historically, “shipping” means the movement of human remains from one loc...
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Articles
Tuesday, June 4, 2024
CASKETS: Restoring Value to the Tangible Component of a Funeral
Like doctors, attorneys, and many other professional occupations, the Funeral Director used to be the recognized, unquestioned authority on all things funeral-related. While we don’t have commercia...
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Articles
Tuesday, June 4, 2024
HOW TO STOP CUSTOMERS FROM FIXATING ON PRICE
Increasingly am hearing that people are choosing cremation not because people in their markets want cremation but BECAUSE THEY CAN’T AFFORD BURIAL. YIKES!
In the May 2010 issue of The...
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Articles
Tuesday, May 7, 2024
Previous Posts
Q & A with Jake Johnson
Q: There seems to be a division between the publicly traded companies and regional and local acquirers. Can you expound on the strategy and target markets for the public traded companies vs. m...
HOW TO STOP CUSTOMERS FROM FIXATING ON PRICE
Increasingly am hearing that people are choosing cremation not because people in their markets want cremation but BECAUSE THEY CAN’T AFFORD BURIAL. YIKES!
In the May 2010 issue of The...
THE MORAL DILEMMA WITH PRENEED
If you choose the woman in distress, you’re a hero; if you leave her behind, you could be seen as a first-class heel. Or do you choose your old friend? You owe him a major favor, and you have a per...
You Want 10 REASONS FOR ADDING PET LOSS SERVICES to Your Business? HERE THEY ARE!
In recent years, there has been a growing recognition of the profound bond between humans and their pets. As a result, the demand for pet-related services, including pet loss services, has surged. ...
In a Battle Between Preneed Trust and Insurance: WHICH FUNDING METHOD COMES OUT AHEAD?
When exploring a funding method for your funeral home’s preneed program, you have two choices: trust or insurance. There are pros and cons to both that we will explore here.
The preneed trust-insu...
The Healing Power OF ESTATE CLOSURE
Many funeral directors wonder if it’s their responsibility to help their families with estate matters. It isn’t something that has regularly been done in the past. Usually, efforts in this area are...
“WHAT’S NEXT?” 5 WAYS TO BE AMAZINGLY HELPFUL AFTER A FUNERAL
Even if you don’t hear it out loud, “What’s next?” is the question almost every family asks after a funeral. They’ve spent so much time focused on honoring the life of their loved one, but they’re ...