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Articles
MERCHANDISING IN PET LOSS: What Families are Choosing and How Professionals are Presenting It
Over the last several years, the way we approach pet loss memorialization has gradually shifted. Not overnight, and not in a way that made headlines, but steadily.
What used to be a fairly straigh...
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Articles
Tuesday, March 31, 2026
BEYOND THE PAW PRINT: The Evolving Landscape of Pet Aftercare
For many families today, a pet is not “just an animal.” A dog may have witnessed a child’s first steps. A cat may have offered steady companionship through seasons of loneliness. A horse, bird, or ...
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Articles
Tuesday, March 31, 2026
The Work After Goodbye: What Running a Pet Loss Business Has Taught Me
My career began in veterinary medicine. For five years, I worked as a veterinary technician, assisting in surgery, monitoring anesthesia, walking families through end-of-life decisions, and holding...
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Tuesday, March 31, 2026
The Swiss Army Knife Approach to Aftercare: Why Funeral Homes Need More Than One Tool
“Funeral homes need a Swiss Army knife approach that provides different modalities
for different grieving styles and needs.”
One key doesn’t open every door. Yet when it comes to aftercare, many f...
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Articles
Wednesday, March 4, 2026
Companioning Those in Grief IS NO SMALL FEAT
I have been a licensed psychotherapist for many years now and own a private practice in Missouri. At one time, my business was affiliated with Baue Funeral Homes that provid ed aftercare for famili...
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Articles
Wednesday, March 4, 2026
Building a More Flexible Preneed Program
If I could give funeral homes one advantage in today’s preneed market, it would not be a f lashy new pitch, a fancy brochure, or a script that sounds like it was written by someone who has never ac...
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Wednesday, March 4, 2026
Funeral Home Staffing and Training: A Human Resources Perspective
The funeral profession operates at the intersection of technical expertise, regulatory compliance, and compassionate care. Unlike many service industries, funeral homes must be staffed with individ...
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Articles
Friday, February 6, 2026
Previous Posts
LISTENING DIFFERENTLY: WHAT TODAY'S FAMILIES ARE REALLY TELLING US
We hear it all the time: “Data is changing everything.”
But in reality, it’s not the data itself that’s revolutionary— it’s access to it.
Just think about how much information your smartwatch can...
Getting to YES with Interested Candidates
There has been much discussion within the Funeral Service profession about the future of the business. In my 30 years in the profession, I don’t recall a more challenging time. The pace of technolo...
The Importance of Mentorship in Funeral Service
Over my four decades in funeral service, one truth has never changed: none of us succeeds alone. Every step
forward in my career was possible because someone believed in me, encouraged me, or opene...
Allaying the Fears of Future Funeral Directors
Before I transitioned from funeral directing to teaching, my dominant role at the funeral home was being a funeral
director who met families and directed funerals rather than embalming, even though...
THE HIDDEN RISKS OF UNSUPPORTED SOFTWARE (AND HOW TO AVOID THEM)
If it works it must be OK, right? Wrong. Using outdated or unsupported software to manage your back office is costing you now and in the long run. When it comes to technology, standing still is nev...
SOFTWARE IN THE DEATHCARE INDUSTRY: Finding a Human-Centric Role for AI and Automation
Inevitably, automation and generative AI are finding their way into all businesses–including funeral homes. The key is knowing where these tools help free up time for crucial human connection...
BEYOND EFFICIENCY How Funeral Software is Redefining the Family Experience
When funeral homes first began adopting technology, the goal was simple: make day-to-day operations smoother. Case management software, website integrations, and automated paperwork brought a level...
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Joe Weigel
Associate Editor
9 Birchwood Ct.
Batesville, IN
47006
