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DON’T FEAR AI— TRAIN IT.
Artificial intelligence can sound like science fiction: robots replacing humans, machines making decisions we don’t understand. But the truth is, AI isn’t here to replace the human touch that defin...
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Articles
Monday, July 28, 2025
UNDERSTANDING GREEN BURIAL
As consumer preferences shift toward sustainability, the funeral industry faces an evolving demand: green burial. No longer an afterthought, green burial is gaining traction among families who seek...
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Articles
Monday, July 28, 2025
4 areas of business your software should cover
When shopping for a new car, you have choices to weigh before you find the right one to purchase.
Here are a few:
• New or used?
• Car, truck, or SUV?
• Color? Finish? Miles per gallon? G...
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Articles
Friday, July 25, 2025
Ashes in the Living Room? A Surprising Revelation in Death Care
WHOSE ASHES ARE WE TALKING ABOUT?
Parents top the list, accounting for 39% of ashes held in homes, followed by extended family, friends, or others at 30%. Grandparents make up 20%, siblings or chi...
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Articles
Tuesday, July 1, 2025
Growing Preneed Sales in a Market Shifting Toward Cremation
GROWING PRENEED SALES IN A MARKET SHIFTING TOWARD CREMATION by Jack Hirsch
Although today’s consumers have more choices than ever when it comes to end-of-life planning, cremation is increasin...
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Articles
Tuesday, July 1, 2025
Increasing Cremation Revenue with Non-Traditional Solutions
INCREASING CREMATION REVENUE WITH NON-TRADITIONAL SOLUTIONS by Darren Crouch
As cremation continues to overtake burial as America’s leading choice for final disposition, funeral homes are exp...
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Articles
Tuesday, July 1, 2025
THE NUMBERS ARE IN: DIGITAL MERCHANDISING WORKS!
Of course, many of you reading this have known it for years. But for funeral directors who have been skeptical of utilizing technology displays to showcase caskets, we can share the results with yo...
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Articles
Tuesday, June 3, 2025
Previous Posts
Why Specialized Transportation Providers Are Essential for Shipping Human Remains
Shipping human remains is one of the most emotionally and logistically complex services in the funeral industry. While families and funeral homes technically have the option to arrange transportati...
A Trusted Journey: Transporting Loved Ones Home
For over four decades, Inman Shipping Worldwide has set the standard for transporting cremated remains home for ceremonies. The core of our business is helping families bring their loved ones home ...
How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER
2025 is shaping up to be an active year for funeral home
transactions. The NewBridge Group has been advising family
owned, private funeral home owners on their succession
plans for over twenty five...
A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS
A sale-leaseback enables a company to sell its real
estate to raise capital and subsequently lease the
property back from the purchaser. In this way, a company
can get both the cash and use of the ...
Business Decisions for Your Funeral Home
Independent firms are increasingly approached
by consolidators (big and small), what are the
top 3 considerations when contemplating the
sale of a generational, family owned firm?
A. Don’t go at it...
Ditching the Doom and Gloom
The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...
Goal Setting and Digital Marketing
When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...