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Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...
By Angela Human & Autumn Rothermel
In Articles
Tuesday, March 25, 2025

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...
By Bill A. Johnston
In Articles
Tuesday, March 25, 2025

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...
By Michael Anderson
In Articles
Tuesday, March 25, 2025

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...
By Nikki Anne Schmutz
In Articles
Friday, March 7, 2025

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...
By Paul Lovelace
In Articles
Friday, March 7, 2025

How to Help Consumers Make Informed Preneed Trust Choices

Preneed trusts are invaluable for ensuring long-term growth and stability for funeral homes while providing peace of mind for families. Despite their importance, preneed trusts remain widely misund...
By Jack Hirsch
In Articles
Thursday, March 6, 2025

The Cornerstone of Success: Providing the Best Culture, Incentives and Opportunities for Employees

In the funeral service profession, our work goes beyond providing a service – we offer comfort and support during some of the most challenging moments in people’s lives. Over my 40 years in this in...
By Greg Rollings
In Articles
Saturday, February 1, 2025
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Previous Posts

How to Build a Strong, Loyal Team in Your Funeral Home

Throughout my career, I have been fortunate to work in many funeral homes across the country. While the differences between these businesses are significant, in many ways, all funeral homes share t...

How to Recruit and Retain Top Talent for Your Funeral Business

In the funeral business, your team is arguably the most important element of your services. While everybody appreciates updated facilities and fair pricing, the people you employ offer families emo...

What Pet Parents Look for in an End-of-Life Provider

For pet parents, the bond they share with their furry, feathered, or scaled companions transcends mere ownership. These cherished members of the family occupy a central place in the heart and home....

MENTORING: A Mutually Beneficial Relationship

MENTOR, BRYANT HIGHTOWER How do you create a successful mentor and mentee relationship? The foundation of a successful mentor-mentee relationship is built on mutual trust. Mutual trust is essenti...

The Importance of Knowing the Origins of Cremation Urns and Memorial Products

Knowing where cremation urns and memorial products come from goes beyond understanding their geographic source; it encompasses the materials used, the labor conditions under which they were produce...

Embracing Technology in Your Funeral Home

TECHNOLOGY EXPLOSION We can likely agree that technology has exploded over the past forty years. While your great grandmother might have hung her clothes to dry on a clothesline, you’d be hard pres...

Sabbatical: Gratitude in Action

First, let’s start with a short intro on who Kris Seale is and then meander our way forward in time to the year 2024 when 260 of his 518 employees took a 30-day sabbatical. Yep – you read that righ...