Media Kit

Things have certainly changed in funeral service in the past year.  A year ago, no one had heard of COVID-19 and the live streaming of funeral was a novel concept to most.  But now we are dealing with online arrangements and virtual sales calls.  But one thing that has not changed is our dedication to funeral service.

As we continue our second century of publication, Southern Funeral Director magazine looks forward to helping you succeed in the coming year and beyond. Started by in 1919 by my grandfather, John W. Yopp, Sr., we remain the oldest, family-owned and family-operated publication in funeral service.  

For more than a century, our mission has been to provide funeral, cremation, and cemetery professionals with articles and industry news that helps to advance this noble profession.  We strive to be an educational resource to everyone associated with funeral service - funeral and cemetery professionals, educators, suppliers, and other funeral professionals.  

Our magazine offers a comprehensive editorial calendar, fresh design features, state and local convention coverage, industry and product news, and much more.  Each issue offers several editorial focuses that provide you with targeted marketing opportunities throughout the year for your product or service.  

You can reinforce your marketing efforts by providing us with stories or articles for our magazine.  This offers you the opportunity to position yourself as an industry expert, especially in issues where the editorial focus complements your product or service offering.   We pride ourselves on the fact that we have a wide array of contributors to each of our issues. And don’t forget to add us to your distribution list for press releases – we’re always on the lookout for news that’s of interest to our readers.

Our readership now exceeds 10,000 funeral professionals each month who read our print issues or visit our website.  While our magazine is distributed in all 50 states, the publication is widely known for its extensive coverage in the 16 states that make up the southeastern region of the United States.  This area continues to be the highest market for traditional burials, which is a key segment for the products used by the funeral home and cemetery owners.

When you plan any advertising schedule with us, you become eligible for a free company profile page.  Take this opportunity to showcase your company, your products, or your services in an editorial format.  You can place this page opposite your ad, elsewhere in an issue where your ad is running or run the profile separately in a designated future issue.  If you commit to an ad in six issues or more, we will provide two company profile pages as well as a banner ad with a link on our website – www.sfdmagazine.com.

In the coming year, there are more reasons than ever to become part of Southern Funeral Director magazine and we look forward to serving you in 2021.  Contact me at 404-312-6640 or johnyopp3@aol.com to discuss your marketing needs.  We are here to serve you as you assist your customers in helping the families.

​I look forward to a fantastic year with you!


Sincerely,




John W. Yopp, III
Publisher/Editor
​www.sfdmagazine.com