Media Kit


Thank you for your interest in the Southern Funeral Director magazine. SFD was started in 1919 by my
grandfather, John W. Yopp, Sr., and to this day, continues to be the oldest, family owned and operated
funeral trade publication printed in the funeral, cremation and cemetery industry. This will be our 99th
year, and promises to provide more articles and industry news relevant to our industry needs.

Our mission is to provide funeral, cremation and cemetery professionals with the most comprehensive
articles, industry news and updates as well as other pertinent information in order to advance the interests
of the Death Care industry and its professionals, educators and providers.

The staff would like to thank all those advertisers, supporters and contributors who made 2018 a great
year for the magazine. 2019 promises to be even better and we look forward to working with each and
every company in expanding and exposing their products and services to the death care industry.

The Southern Funeral Director Magazine’s readership exceeds 10,000 viewers which includes the printed
and website versions. Although partially distributed in all 50 U.S. states, the publication is widely known
for its extensive coverage to the 16 states that make up the southeastern region of the United States. The
southern region continues to be the highest market for traditional burials in the country which enhances
the vast number of products used by funeral and cemetery owners.

When you plan your advertising schedule with us, you become eligiblefor our Company Profile Plan. This plan entitles you to one Company Profile in any month’s issue during 2018. Take this opportunity to showcase your company and its product or service in an editorial format alongside your ad. If you would like to have your company profile located elsewhere in the magazine, thereby giving you exposure in two separate sections, we are happy to accommodate you. We can also run the profile separately in a designated future issue.

If you commit to a 6 issue schedule with us, you become eligible for two Company Profiles, as well as a
regular link and banner on our website

There is more to offer you during your budgeting and planning sessions, including a proactive readership
of owners and staff members, comprehensive editorial calendar, fresh design features, state and national
convention coverage, industry and product news, and much more. We have created several editorial
focuses to repeat certain marketing opportunities for your product or service, using a different perspective
on a topic of interest to our readers. Therefore, you will be well represented as a buying option in several
of our 2019 issues.

There are more reasons than ever to become part of The Southern Funeral Director Magazine and we
look forward to serving you in 2019. Call or email John Yopp at or 404-312-6640
to discuss your needs. We are here to serve.

I look forward to a fantastic year with you.

John W. Yopp, III