Articles

Building a More Flexible Preneed Program

If I could give funeral homes one advantage in today’s preneed market, it would not be a f lashy new pitch, a fancy brochure, or a script that sounds like it was written by someone who has never ac...
By Kevin Bitnoff
In Articles
Wednesday, March 4, 2026

The Swiss Army Knife Approach to Aftercare: Why Funeral Homes Need More Than One Tool

“Funeral homes need a Swiss Army knife approach that provides different modalities for different grieving styles and needs.” One key doesn’t open every door. Yet when it comes to aftercare, many f...
By Melissa Lunardini
In Articles
Wednesday, March 4, 2026

Funeral Home Staffing and Training: A Human Resources Perspective

The funeral profession operates at the intersection of technical expertise, regulatory compliance, and compassionate care. Unlike many service industries, funeral homes must be staffed with individ...
By Bill Ford
In Articles
Friday, February 6, 2026

LISTENING DIFFERENTLY: WHAT TODAY'S FAMILIES ARE REALLY TELLING US

We hear it all the time: “Data is changing everything.” But in reality, it’s not the data itself that’s revolutionary— it’s access to it. Just think about how much information your smartwatch can...
By George Owens and Chance Parker
In Articles
Friday, February 6, 2026

Getting to YES with Interested Candidates

There has been much discussion within the Funeral Service profession about the future of the business. In my 30 years in the profession, I don’t recall a more challenging time. The pace of technolo...
By Bob Heidlage
In Articles
Friday, February 6, 2026

Allaying the Fears of Future Funeral Directors

Before I transitioned from funeral directing to teaching, my dominant role at the funeral home was being a funeral director who met families and directed funerals rather than embalming, even though...
By Lauren M. Budrow
In Articles
Wednesday, January 14, 2026

The Importance of Mentorship in Funeral Service

Over my four decades in funeral service, one truth has never changed: none of us succeeds alone. Every step forward in my career was possible because someone believed in me, encouraged me, or opene...
By Lisa Baue
In Articles
Wednesday, January 14, 2026
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Previous Posts

Building a More Flexible Preneed Program

If I could give funeral homes one advantage in today’s preneed market, it would not be a f lashy new pitch, a fancy brochure, or a script that sounds like it was written by someone who has never ac...

The Swiss Army Knife Approach to Aftercare: Why Funeral Homes Need More Than One Tool

“Funeral homes need a Swiss Army knife approach that provides different modalities for different grieving styles and needs.” One key doesn’t open every door. Yet when it comes to aftercare, many f...

Funeral Home Staffing and Training: A Human Resources Perspective

The funeral profession operates at the intersection of technical expertise, regulatory compliance, and compassionate care. Unlike many service industries, funeral homes must be staffed with individ...

LISTENING DIFFERENTLY: WHAT TODAY'S FAMILIES ARE REALLY TELLING US

We hear it all the time: “Data is changing everything.” But in reality, it’s not the data itself that’s revolutionary— it’s access to it. Just think about how much information your smartwatch can...

Getting to YES with Interested Candidates

There has been much discussion within the Funeral Service profession about the future of the business. In my 30 years in the profession, I don’t recall a more challenging time. The pace of technolo...

Allaying the Fears of Future Funeral Directors

Before I transitioned from funeral directing to teaching, my dominant role at the funeral home was being a funeral director who met families and directed funerals rather than embalming, even though...

The Importance of Mentorship in Funeral Service

Over my four decades in funeral service, one truth has never changed: none of us succeeds alone. Every step forward in my career was possible because someone believed in me, encouraged me, or opene...