Articles

The Most Underserved Market: POST-NEED FAMILY

According to a 2022 CANA survey, in the United States, an estimated 21.9 million families hold cremated remains in their homes. With the ever-increasing cremation rate, with some reports projecting...
By Stephen Noyes
In Articles
Friday, June 28, 2024

Solving Cremation’s Challenges

Cremation poses several challenges when it comes to conveying and delivering value. With burial, there are multiple tangible products that a price tag can easily be attached to. Think embalming, cl...
By Darren Crouch
In Articles
Friday, June 28, 2024

CASKETS: Restoring Value to the Tangible Component of a Funeral

Like doctors, attorneys, and many other professional occupations, the Funeral Director used to be the recognized, unquestioned authority on all things funeral-related. While we don’t have commercia...
By Craig Lahti
In Articles
Tuesday, June 4, 2024

TRANSPORTATION TIME AND OPPORTUNITY

     The multi-faceted responsibilities of the Funeral Director encapsulate the legal and logistical realms, as well as the delicate task of guiding grief-stricken families through t...
By David McComb
In Articles
Tuesday, June 4, 2024

BEING LOGICAL ABOUT LOGISTICS

     When given the opportunity to write about shipping within the funeral industry, I jumped at the chance. Historically, “shipping” means the movement of human remains from one loc...
By Jim Hardy
In Articles
Tuesday, June 4, 2024

KNOW THY BUSINESS BUILDING YOUR SUCCESS ON AWARENESS AND A PLAN

As we are well into 2024, my focus on this article is on planning, awareness and accountability in your business. I believe that awareness, or understanding, is a core principle in business success...
By Chris Cruger
In Articles
Tuesday, May 7, 2024

Q & A with Jake Johnson

Q: There seems to be a division between the publicly traded companies and regional and local acquirers. Can you expound on the strategy and target markets for the public traded companies vs. m...
By Jake Johnson
In Articles
Tuesday, May 7, 2024
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Previous Posts

CREMATION BURIAL OR BOTH? INSIGHTS FOR FUNERAL PROFESSIONALS

As the landscape of end-of-life arrangements evolves, the choice between cremation and burial has become increasingly nuanced. More clients are opting for a combination of both methods, reflecting ...

The Most Underserved Market: POST-NEED FAMILY

According to a 2022 CANA survey, in the United States, an estimated 21.9 million families hold cremated remains in their homes. With the ever-increasing cremation rate, with some reports projecting...

BEING LOGICAL ABOUT LOGISTICS

     When given the opportunity to write about shipping within the funeral industry, I jumped at the chance. Historically, “shipping” means the movement of human remains from one loc...

CASKETS: Restoring Value to the Tangible Component of a Funeral

Like doctors, attorneys, and many other professional occupations, the Funeral Director used to be the recognized, unquestioned authority on all things funeral-related. While we don’t have commercia...

TRANSPORTATION TIME AND OPPORTUNITY

     The multi-faceted responsibilities of the Funeral Director encapsulate the legal and logistical realms, as well as the delicate task of guiding grief-stricken families through t...

HOW TO STOP CUSTOMERS FROM FIXATING ON PRICE

Increasingly am hearing that people are choosing cremation not because people in their markets want cremation but BECAUSE THEY CAN’T AFFORD BURIAL. YIKES!    In the May 2010 issue of The...

KNOW THY BUSINESS BUILDING YOUR SUCCESS ON AWARENESS AND A PLAN

As we are well into 2024, my focus on this article is on planning, awareness and accountability in your business. I believe that awareness, or understanding, is a core principle in business success...