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CASKETS: Restoring Value to the Tangible Component of a Funeral

Like doctors, attorneys, and many other professional occupations, the Funeral Director used to be the recognized, unquestioned authority on all things funeral-related. While we don’t have commercia...
By Craig Lahti
In Articles
Tuesday, June 4, 2024

HOW TO STOP CUSTOMERS FROM FIXATING ON PRICE

Increasingly am hearing that people are choosing cremation not because people in their markets want cremation but BECAUSE THEY CAN’T AFFORD BURIAL. YIKES!    In the May 2010 issue of The...
By Alan Creedy
In Articles
Tuesday, May 7, 2024

KNOW THY BUSINESS BUILDING YOUR SUCCESS ON AWARENESS AND A PLAN

As we are well into 2024, my focus on this article is on planning, awareness and accountability in your business. I believe that awareness, or understanding, is a core principle in business success...
By Chris Cruger
In Articles
Tuesday, May 7, 2024

Q & A with Jake Johnson

Q: There seems to be a division between the publicly traded companies and regional and local acquirers. Can you expound on the strategy and target markets for the public traded companies vs. m...
By Jake Johnson
In Articles
Tuesday, May 7, 2024

THE MORAL DILEMMA WITH PRENEED

If you choose the woman in distress, you’re a hero; if you leave her behind, you could be seen as a first-class heel. Or do you choose your old friend? You owe him a major favor, and you have a per...
By by Kenn Peterson
In Articles
Monday, April 1, 2024

You Want 10 REASONS FOR ADDING PET LOSS SERVICES to Your Business? HERE THEY ARE!

In recent years, there has been a growing recognition of the profound bond between humans and their pets. As a result, the demand for pet-related services, including pet loss services, has surged. ...
By by Coleen Ellis
In Articles
Monday, April 1, 2024

In a Battle Between Preneed Trust and Insurance: WHICH FUNDING METHOD COMES OUT AHEAD?

When exploring a funding method for your funeral home’s preneed program, you have two choices: trust or insurance. There are pros and cons to both that we will explore here. The preneed trust-insu...
By by Bill Williams
In Articles
Monday, April 1, 2024
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Previous Posts

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...

How to Help Consumers Make Informed Preneed Trust Choices

Preneed trusts are invaluable for ensuring long-term growth and stability for funeral homes while providing peace of mind for families. Despite their importance, preneed trusts remain widely misund...

The Cornerstone of Success: Providing the Best Culture, Incentives and Opportunities for Employees

In the funeral service profession, our work goes beyond providing a service – we offer comfort and support during some of the most challenging moments in people’s lives. Over my 40 years in this in...

How to Build a Strong, Loyal Team in Your Funeral Home

Throughout my career, I have been fortunate to work in many funeral homes across the country. While the differences between these businesses are significant, in many ways, all funeral homes share t...

How to Recruit and Retain Top Talent for Your Funeral Business

In the funeral business, your team is arguably the most important element of your services. While everybody appreciates updated facilities and fair pricing, the people you employ offer families emo...

What Pet Parents Look for in an End-of-Life Provider

For pet parents, the bond they share with their furry, feathered, or scaled companions transcends mere ownership. These cherished members of the family occupy a central place in the heart and home....

MENTORING: A Mutually Beneficial Relationship

MENTOR, BRYANT HIGHTOWER How do you create a successful mentor and mentee relationship? The foundation of a successful mentor-mentee relationship is built on mutual trust. Mutual trust is essenti...