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Sabbatical: Gratitude in Action

First, let’s start with a short intro on who Kris Seale is and then meander our way forward in time to the year 2024 when 260 of his 518 employees took a 30-day sabbatical. Yep – you read that righ...
By Kris Seale and Elli Morris
In Articles
Saturday, December 7, 2024

FTC Regulation Banning Fake Reviews Takes Effect

On Oct. 21, as many funeral directors were attending the NFDA Annual Convention and Expo in New Orleans, a critical piece of government regulation went into effect. This change affects businesses a...
By Rick Gershman
In Articles
Sunday, November 10, 2024

FTC Rule May Create a New Landscape for Employers – if it Passes. Non-Compete versus Non-Solicitation

The Federal Trade Commission (FTC) has proposed a rule that would ban all non-competes. The Rule, known as the ‘hold on to your seats for this one,’ ok, actually it’s the ‘Non-compete Clause Rule’ ...
By Poul Lemaster
In Articles
Sunday, November 10, 2024

PERSONALIZING FUNERAL PRODUCTS BEYOND CASKETS

When it comes to personalizing funeral products to reflect the life of a loved one, there seems to be an endless supply of options – from themed casket corners to embroidered casket cap panels. At ...
By Doric Marketing Team
In Articles
Sunday, November 10, 2024

Cultivating Community Connections How Funeral Professionals Can Lead Through Service and Outreach

As a funeral professional, you are more than a caretaker in times of loss; you are a pillar of comfort, guidance, and support for families navigating the journey of grief. You have the unique oppor...
By Terri Bordenkircher
In Articles
Wednesday, October 2, 2024

THE POWER OF HOLIDAYS FOR FUNERAL HOME OUTREACH

One of the best and most efficient ways to grow your funeral home is by developing connections with members of your community. Outreach, if performed attentively and with purpose, builds trust with...
By Guy V. Winstead
In Articles
Wednesday, October 2, 2024

3 Reasons to Focus on Community Outreach

Picture this: It’s a beautiful autumn day, and your funeral home is hosting a charity cookout at a local park. Families have gathered for food, music, games, and neighborly fun. As more and more f...
By Jeff Stewart
In Articles
Wednesday, October 2, 2024
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Previous Posts

Guiding Families Through Monument Selection

A Funeral Director’s Approach to Lasting Legacy THE LASTING ROLE OF MONUMENTS IN MEMORIALIZATION Cemetery monuments serve a profound purpose beyond marking a final resting place. They offer famili...

Community Events Strengthen Communities

In many towns, the funeral home is one of the most recognizable landmarks — yet for many people, it’s also a place they hope not to visit anytime soon. Hosting community events changes that. By ope...

DON’T FEAR AI— TRAIN IT.

Artificial intelligence can sound like science fiction: robots replacing humans, machines making decisions we don’t understand. But the truth is, AI isn’t here to replace the human touch that defin...

UNDERSTANDING GREEN BURIAL

As consumer preferences shift toward sustainability, the funeral industry faces an evolving demand: green burial. No longer an afterthought, green burial is gaining traction among families who seek...

4 areas of business your software should cover

When shopping for a new car, you have choices to weigh before you find the right one  to purchase. Here are a few: • New or used? • Car, truck, or SUV? • Color? Finish? Miles per gallon? G...

Ashes in the Living Room? A Surprising Revelation in Death Care

WHOSE ASHES ARE WE TALKING ABOUT? Parents top the list, accounting for 39% of ashes held in homes, followed by extended family, friends, or others at 30%. Grandparents make up 20%, siblings or chi...

Growing Preneed Sales in a Market Shifting Toward Cremation

GROWING PRENEED SALES IN A MARKET SHIFTING TOWARD CREMATION by Jack Hirsch Although today’s consumers have more choices than ever when it comes to end-of-life planning, cremation is increasin...