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Three Steps to Create a Website That Markets Your Cremation Business
To find client families for your cremation business, you need to invest in your online presence, starting with your website. Your website is an extension of your funeral home that can market your p...
In
Articles
Tuesday, August 2, 2022
Funeral Service Professionals Need to be Cremation Specialists
No matter what you think about the evolution of the North American Funeral Rite, you have to acknowledge that cremation is, and has been for some time, a major part of society’s expectation of what...
In
Articles
Tuesday, August 2, 2022
Reflections on My First Ten Years with CANA
Ten years and four months ago I decided the next step in my career was to become an executive director. I started looking at job postings and stumbled across one for the Cremation Association of No...
In
Articles
Tuesday, August 2, 2022
Retirement? Next Exit
“Alan, I love what I do but I am 60 and I need to be thinking about retirement. What are my options?”
Translation: “It’s not fun anymore or you have started dreaming about beaches and travel or si...
In
Articles
Wednesday, June 22, 2022
SFD’s “Q&A” for the Annual “M&A” Issue with Jake Johnson, Johnson Consulting Group
Is the COVID-19 pandemic still having an effect on succession planning?
Things have slowed down for funeral home businesses. We’ve seen stalled succession planning because people were busy with al...
In
Articles
Wednesday, June 22, 2022
When to Sell Your Funeral Home
As a leading funeral home succession planner, NewBridge Group often gets asked, “is now a good time to sell?” Of course, it is tempting to always say yes. The truth is, however, that only an owner ...
In
Articles
Wednesday, June 22, 2022
Single-Pay Preneed: Are You Leaving Money on the Table?
It is no longer a question of if inflation will continue to increase this year, but how much, which means funeral businesses will need to aggressively manage expenses while simultaneously looking f...
In
Articles
Tuesday, May 17, 2022
Previous Posts
Evolving Community Outreach
Real Connections Come from Real Effort
In the funeral home space, community outreach has become a familiar part of the playbook: Sponsor a blood drive, show up at a recycling event, hang a banner ...
Guiding Families Through Monument Selection
A Funeral Director’s Approach to Lasting Legacy
THE LASTING ROLE OF MONUMENTS IN MEMORIALIZATION Cemetery monuments serve a profound purpose beyond marking a final resting place. They offer famili...
DON’T FEAR AI— TRAIN IT.
Artificial intelligence can sound like science fiction: robots replacing humans, machines making decisions we don’t understand. But the truth is, AI isn’t here to replace the human touch that defin...
UNDERSTANDING GREEN BURIAL
As consumer preferences shift toward sustainability, the funeral industry faces an evolving demand: green burial. No longer an afterthought, green burial is gaining traction among families who seek...
4 areas of business your software should cover
When shopping for a new car, you have choices to weigh before you find the right one to purchase.
Here are a few:
• New or used?
• Car, truck, or SUV?
• Color? Finish? Miles per gallon? G...
Ashes in the Living Room? A Surprising Revelation in Death Care
WHOSE ASHES ARE WE TALKING ABOUT?
Parents top the list, accounting for 39% of ashes held in homes, followed by extended family, friends, or others at 30%. Grandparents make up 20%, siblings or chi...
Growing Preneed Sales in a Market Shifting Toward Cremation
GROWING PRENEED SALES IN A MARKET SHIFTING TOWARD CREMATION by Jack Hirsch
Although today’s consumers have more choices than ever when it comes to end-of-life planning, cremation is increasin...




