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Jefferson State Community College Student Essays

By Samantha Brown Gibbs In 2019, I lost both my parents seven months apart each to cancer; (my father to leukemia on May 26th, 2019, and my mother to breast cancer on December 22nd, 2019). Before ...
By Various Students of Jefferson State College
In Articles
Wednesday, February 2, 2022

John A. Gupton Student Essays

By Estreya McCanna Its May 2021 and I just started my very first semester of Mortuary school at John A. Gupton College. I logged into my classes to complete some of my first assignments, and it wa...
By Various Students
In Articles
Wednesday, February 2, 2022

The Good, The Bad and The Ugly of SBA Financing “Whether Buying, Selling or Refinancing, Here’s What You Should Know”

The Small Business Administration (SBA) works with lenders to provide loans to small businesses. The agency doesn’t lend money directly to small business owners. Instead, it sets guidelines for loa...
By Tony Colson
In Articles
Tuesday, February 1, 2022

Creating Connection with Urn Vaults

Just 12 years after the full funeral procession of President Abraham Lincoln, the first “modern” cremation was captivating the press nationwide. Within the first American crematory built in a small...
By Joanna Reichert, Creative Manager for Crowne Vault
In Articles
Tuesday, February 1, 2022

Funeral Service Education: What Hasn’t Been Said?

What does a person say concerning the subject of funeral service education that has not been said already? I know in my own career countless articles, meetings, conferences, and efforts have been m...
By Todd W. Van Beck
In Articles
Tuesday, February 1, 2022

Why Does the Appearance of a Burial Vault Matter?

The main purpose of a burial vault is simple: protection. A vault prevents the weight of the earth and heavy cemetery equipment from collapsing the grave. It also safeguards the casket space agains...
By Jill Darby
In Articles
Tuesday, February 1, 2022

How to See Your Funeral Home the Way Your Customers See It

If we’ve said it once, we’ve said it a million times: there is no reality in business, only perception – the customers’ perception of your funeral home is the only one that really counts. You ca...
By Rich Kizer & Georganne Bender
In Articles
Thursday, October 15, 2020
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Previous Posts

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...

How to Help Consumers Make Informed Preneed Trust Choices

Preneed trusts are invaluable for ensuring long-term growth and stability for funeral homes while providing peace of mind for families. Despite their importance, preneed trusts remain widely misund...

How to Build a Strong, Loyal Team in Your Funeral Home

Throughout my career, I have been fortunate to work in many funeral homes across the country. While the differences between these businesses are significant, in many ways, all funeral homes share t...

How to Recruit and Retain Top Talent for Your Funeral Business

In the funeral business, your team is arguably the most important element of your services. While everybody appreciates updated facilities and fair pricing, the people you employ offer families emo...