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Single-Pay Preneed: Are You Leaving Money on the Table?

It is no longer a question of if inflation will continue to increase this year, but how much, which means funeral businesses will need to aggressively manage expenses while simultaneously looking f...
By Paul White
In Articles
Tuesday, May 17, 2022

The Mourner's Bill of Rights

Though you should reach out to others as you do the work of mourning, you should not feel obligated to accept the unhelpful responses you may receive from some people. You are the one who is grievi...
By Alan D. Wolfelt, Ph.D., C.T., www.centerforloss.com
In Articles
Tuesday, April 19, 2022

A Picture Is Worth A Thousand Words

As a little girl, I loved to flip through all our old photo albums. Pages full of pictures of vacations and pets, smiling faces of parents, grandparents, cousins, and babies, but what I loved most ...
By Jess Short, Gather
In Articles
Tuesday, April 19, 2022

Memories Need Help Sometimes Step Up To Be the One To Educate

They were a sweet couple, Helen and Bob. Their beautiful little Maltese, Lexi, had just died and they were a mess. Lexi was just one of their many Maltese loves, as that’s what kind of family they ...
By Coleen Ellis
In Articles
Tuesday, April 19, 2022

Overcoming the Funeral Home Recruitment and Retention Challenge

In 2021 Connecting Directors put out a survey for funeral professionals to gather data on the wants, needs, concerns, and habits of deathcare workers. In that survey, “Employee Recruitment and Rete...
By Aries Jo Director of Outreach and Education at Parting Stone
In Articles
Wednesday, March 23, 2022

What’s the Key to Running a Successful Funeral Home? Your Team

From the rise of cremation to the pandemic, there are many things disrupting the funeral profession right now. If your funeral home doesn’t have a plan, it can lead your staff to experience burnout...
By Jenny Goldade, Frazer Consultants
In Articles
Wednesday, March 23, 2022

Pre-Recruitment Preparation… Your Key to Success!

If there is one thing that has become almost gospel truth in funeral service these days, it is that good help is hard to find! We have been recruiting exclusively for the funeral and cemeteries pro...
By Bob Heidlage & Alex Kistler, Global Recruiters of Batesville
In Articles
Wednesday, March 23, 2022
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Previous Posts

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...

How to Help Consumers Make Informed Preneed Trust Choices

Preneed trusts are invaluable for ensuring long-term growth and stability for funeral homes while providing peace of mind for families. Despite their importance, preneed trusts remain widely misund...

How to Build a Strong, Loyal Team in Your Funeral Home

Throughout my career, I have been fortunate to work in many funeral homes across the country. While the differences between these businesses are significant, in many ways, all funeral homes share t...

How to Recruit and Retain Top Talent for Your Funeral Business

In the funeral business, your team is arguably the most important element of your services. While everybody appreciates updated facilities and fair pricing, the people you employ offer families emo...