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Reflections on My First Ten Years with CANA
Ten years and four months ago I decided the next step in my career was to become an executive director. I started looking at job postings and stumbled across one for the Cremation Association of No...
In
Articles
Tuesday, August 2, 2022
Three Steps to Create a Website That Markets Your Cremation Business
To find client families for your cremation business, you need to invest in your online presence, starting with your website. Your website is an extension of your funeral home that can market your p...
In
Articles
Tuesday, August 2, 2022
When to Sell Your Funeral Home
As a leading funeral home succession planner, NewBridge Group often gets asked, “is now a good time to sell?” Of course, it is tempting to always say yes. The truth is, however, that only an owner ...
In
Articles
Wednesday, June 22, 2022
Retirement? Next Exit
“Alan, I love what I do but I am 60 and I need to be thinking about retirement. What are my options?”
Translation: “It’s not fun anymore or you have started dreaming about beaches and travel or si...
In
Articles
Wednesday, June 22, 2022
SFD’s “Q&A” for the Annual “M&A” Issue with Jake Johnson, Johnson Consulting Group
Is the COVID-19 pandemic still having an effect on succession planning?
Things have slowed down for funeral home businesses. We’ve seen stalled succession planning because people were busy with al...
In
Articles
Wednesday, June 22, 2022
Tough Decisions to Make When Managing Your Business
Merriam-Webster’s Dictionary defines Management as “the act or skill of controlling and making decisions about a business.” It even goes further to include a reference to management as an art. As s...
In
Articles
Tuesday, May 17, 2022
The Cost of Waiting - How to Avoid Losing Funerals to Direct Disposition
You’ve probably had them in your funeral home. Families who are grieving the loss of a loved one and don’t already have a plan in place. You notice how they react when you use the word funeral, and...
In
Articles
Tuesday, May 17, 2022
Previous Posts
Bridging the Gap
There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...
Ditching the Doom and Gloom
The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...
3 Ways to Increase Preneed Leads Online
If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue.
However, you don’t have many options to do so. Let’s take a look at a few:
1. You can rai...
The Weight of Grief
HOW AFTERCARE PROGRAMS CAN HELP
The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...
How to Help Consumers Make Informed Preneed Trust Choices
Preneed trusts are invaluable for ensuring long-term growth and stability for funeral homes while providing peace of mind for families. Despite their importance, preneed trusts remain widely misund...
The Cornerstone of Success: Providing the Best Culture, Incentives and Opportunities for Employees
In the funeral service profession, our work goes beyond providing a service – we offer comfort and support during some of the most challenging moments in people’s lives. Over my 40 years in this in...
How to Build a Strong, Loyal Team in Your Funeral Home
Throughout my career, I have been fortunate to work in many funeral homes across the country. While the differences between these businesses are significant, in many ways, all funeral homes share t...