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Caskets and COVID-19
As we slowly move towards the “new normal” for funeral service, what does the future hold for the funeral profession – and more specifically – caskets? While I can’t predict the future, some ...
In
Articles
Tuesday, September 22, 2020
Why Using Domestically Sourced Casket Products Makes Sense
With the rise of the internet, access to materials from all over the world and far less expensive labor rates, utilizing overseas markets may seem like an appealing option as it is often assumed th...
In
Articles
Tuesday, September 22, 2020
Every Funeral is an Opportunity to Tell a Life Story
A personal note – Five months ago, the word
“coronavirus” wasn’t in our vocabulary, and none of
us could imagine a pandemic that would threaten the
health of our communities, our businesses and ...
In
Articles
Monday, September 21, 2020
Keys to Service: The Vital and Active Role of the Funeral Professional
In bygone days in our profession there was a method
of “arranging” a funeral which was called “the indirect
method” of counseling. At the core of this funeral
arranging approach was that the fun...
In
Articles
Monday, December 3, 2018
The Funeral Directors Association of Kentucky held their 136th Annual State Convention & Mid-West Regional Funeral Trade Show
The Funeral Directors Association of Kentucky held their 136th Annual State Convention & Mid-West Regional Funeral Trade Show on June 5-7, 2018 at the Kentucky Exposition Center and the Crowne ...
In
Articles
Monday, December 3, 2018
National Museum of Funeral History 24th Annual Charity Golf Classic Raises $600,000
INDUSTRY NEWS
The National Museum of Funeral History recently held their “24th Annual Charity Golf Classic” at the Kingswood Country Club as 94 sponsors, 375 players and 40 volunteers all co...
In
Articles
Tuesday, October 9, 2018
What are the most common mistakes you see funeral directors making when conducting air transfers, and how should they be doing it?
Eagle’s Wings Air has been managing the air transportation of human remains for the last 10 years, working with funeral home professionals across the country for domestic and international ship out...
In
Articles
Tuesday, October 9, 2018
Previous Posts
Goal Setting and Digital Marketing
When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...
Bridging the Gap
There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...
The Weight of Grief
HOW AFTERCARE PROGRAMS CAN HELP
The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...
3 Ways to Increase Preneed Leads Online
If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue.
However, you don’t have many options to do so. Let’s take a look at a few:
1. You can rai...
How to Help Consumers Make Informed Preneed Trust Choices
Preneed trusts are invaluable for ensuring long-term growth and stability for funeral homes while providing peace of mind for families. Despite their importance, preneed trusts remain widely misund...
How to Build a Strong, Loyal Team in Your Funeral Home
Throughout my career, I have been fortunate to work in many funeral homes across the country. While the differences between these businesses are significant, in many ways, all funeral homes share t...
How to Recruit and Retain Top Talent for Your Funeral Business
In the funeral business, your team is arguably the most important element of your services. While everybody appreciates updated facilities and fair pricing, the people you employ offer families emo...