Articles

A Cemetery and an Arboretum

What exactly is an arboretum? Briefly stated, the word arboretum can be broken down into arbor, which is Latin for “tree”, and the suffix ētum, denoting a collection of plants. The first use of the...
By Doak Marasco
In Articles
Monday, October 16, 2023

The Business Case for Funeral Streaming

For over 50 years, how funeral professionals helped families manage the details surrounding a loved one’s death changed very little. In early 2020, however, 80% of funeral homes quickly adopted var...
By Trajan Schulzke
In Articles
Tuesday, August 22, 2023

Why Online Memorials Are More Important Than Ever For Funeral Homes

In the digital age, technology has revolutionized various aspects of our lives, including how we mourn and remember our loved ones. Funeral homes, traditionally associated with in-person gatherings...
By Mandy Benoualid
In Articles
Tuesday, August 22, 2023

Boosting Funeral Home Websites' SEO

In today’s digital age, having a strong online presence is crucial for businesses across all industries, including funeral homes. With an increasing number of people turning to the internet to find...
By Alexis Reed
In Articles
Tuesday, August 22, 2023

Cremation Options - Quality and Planning

We are all well aware that cremation rates are continuing to rise across North America. It began in the larger centers and has continued to creep into every area of the continent. With that continu...
By Derek Mahar
In Articles
Sunday, July 30, 2023

Satisfaction - Cremation Recycling

As consumers, we’re conditioned to seek out the best deals. Whether it be a vehicle purchase or how much we pay for groceries, we always want to get the best deal. This is where ad agencies prove t...
By Kevin McKay
In Articles
Sunday, July 30, 2023

The Crematory Operator's Pre-Cremation Checklist

Cremation lawsuits are becoming more common, and it’s essential to minimize risk and liability in crematory operations. Since you can’t undo a cremation, it’s even more important to get it right. T...
By Larry Stuart
In Articles
Sunday, July 30, 2023
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Previous Posts

Evolving Community Outreach

Real Connections Come from Real Effort In the funeral home space, community outreach has become a familiar part of the playbook: Sponsor a blood drive, show up at a recycling event, hang a banner ...

Guiding Families Through Monument Selection

A Funeral Director’s Approach to Lasting Legacy THE LASTING ROLE OF MONUMENTS IN MEMORIALIZATION Cemetery monuments serve a profound purpose beyond marking a final resting place. They offer famili...

UNDERSTANDING GREEN BURIAL

As consumer preferences shift toward sustainability, the funeral industry faces an evolving demand: green burial. No longer an afterthought, green burial is gaining traction among families who seek...

DON’T FEAR AI— TRAIN IT.

Artificial intelligence can sound like science fiction: robots replacing humans, machines making decisions we don’t understand. But the truth is, AI isn’t here to replace the human touch that defin...

4 areas of business your software should cover

When shopping for a new car, you have choices to weigh before you find the right one  to purchase. Here are a few: • New or used? • Car, truck, or SUV? • Color? Finish? Miles per gallon? G...

Growing Preneed Sales in a Market Shifting Toward Cremation

GROWING PRENEED SALES IN A MARKET SHIFTING TOWARD CREMATION by Jack Hirsch Although today’s consumers have more choices than ever when it comes to end-of-life planning, cremation is increasin...

Increasing Cremation Revenue with Non-Traditional Solutions

INCREASING CREMATION REVENUE WITH NON-TRADITIONAL SOLUTIONS by Darren Crouch As cremation continues to overtake burial as America’s leading choice for final disposition, funeral homes are exp...