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Articles
Glass-Front Niches: Helping Families Tell the Full Story of Their Loved One’s Life
Coming out of the Covid 19 pandemic, cremation rates everywhere are at an all-time high increasing the demand for cremation memorialization as many consumers have a clearer view of the value of per...
In
Articles
Wednesday, April 12, 2023
Why Do People Make Tributes to Other People?
Tributes are a special way to honor the life of someone living or deceased. They help those who hear the tribute to recognize the unique contributions the person made to the world around them. Thes...
In
Articles
Wednesday, April 12, 2023
10 Fascinating Chapters in Funeral History You Didn’t Learn in Mortuary School
There is a treasure trove of truly captivating and sur prising stories buried within the footnotes of death care’s past. Over the years, I have had an opportunity to learn quite a lot of fascinatin...
In
Articles
Tuesday, March 28, 2023
A Hiring Strategy That Might Work for You
In every part of the country, small and medium-sized business owners are wondering how they are going to find enough people to survive and thrive. Have you thought about how you will continue to of...
In
Articles
Tuesday, March 28, 2023
The Evolution of Obituaries and What That Means for Your Website
Today, Families Expect More from an Obituary
How many of us can picture our parents or grandparents flipping to the obituaries section of the newspaper looking for names they recognized?
Ge...
In
Articles
Tuesday, March 28, 2023
The Future of the Profession - Is It Really Very Different From the Past?
The funeral profession has been around, in a variety of fashions, since time immemorial. What’s the best route to ensure this essential service remains a thriving business into the future? Do nothi...
In
Articles
Tuesday, February 28, 2023
Embracing Hospice: Benefits of Optimizing Palliative Care
I have no idea what compels someone to become a funeral director, but I simply haven’t dreamt of being anything else. I choose every day to comfort the brokenhearted, to see others at their weakest...
In
Articles
Tuesday, February 28, 2023
Previous Posts
Why Specialized Transportation Providers Are Essential for Shipping Human Remains
Shipping human remains is one of the most emotionally and logistically complex services in the funeral industry. While families and funeral homes technically have the option to arrange transportati...
A Trusted Journey: Transporting Loved Ones Home
For over four decades, Inman Shipping Worldwide has set the standard for transporting cremated remains home for ceremonies. The core of our business is helping families bring their loved ones home ...
A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS
A sale-leaseback enables a company to sell its real
estate to raise capital and subsequently lease the
property back from the purchaser. In this way, a company
can get both the cash and use of the ...
Business Decisions for Your Funeral Home
Independent firms are increasingly approached
by consolidators (big and small), what are the
top 3 considerations when contemplating the
sale of a generational, family owned firm?
A. Don’t go at it...
How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER
2025 is shaping up to be an active year for funeral home
transactions. The NewBridge Group has been advising family
owned, private funeral home owners on their succession
plans for over twenty five...
Ditching the Doom and Gloom
The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...
Goal Setting and Digital Marketing
When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...