Why Online Memorials Are More Important Than Ever For Funeral Homes

By: Mandy Benoualid
Tuesday, August 22, 2023

In the digital age, technology has revolutionized various aspects of our lives, including how we mourn and remember our loved ones. Funeral homes, traditionally associated with in-person gatherings and physical memorials, are now embracing online memorials as a powerful tool to enhance their services. Platforms like Keeper Memorials can provide grieving families of funeral homes a way to honor and remember their loved ones, share memories, and find solace in a supportive community. In this article, we will explore the numerous benefits of having online memorials for funeral homes and how they are transforming the grieving process in the modern era.

Overcoming Geographical Barriers

One of the most significant advantages of online memorials is their ability to overcome geographical barriers. In the past, attending a funeral or memorial service might have been challenging for those who live far away or are unable to travel. However, online memorials allow family members, friends, and acquaintances from all over the world to participate and pay their respects remotely. This inclusivity ensures that no one is left out, fostering a sense of unity and support among those grieving, regardless of their location.

Accessibility and Convenience

Online memorials provide a convenient and accessible way for individuals to engage in the mourning process. Unlike traditional memorials that are confined to a specific time and location, online memorials are available 24/7, allowing people to visit and contribute at their own convenience. This accessibility ensures that everyone, regardless of their schedule or physical limitations, can participate and honor the memory of the departed. Furthermore, online memorials can be accessed from various devices, including computers, smartphones, and tablets, making it easier for individuals to engage and share their memories.

Preneed Benefits

Online memorial platforms allow you to empower families with secure legacy tools that preserve their Preneed Benefits Online memorial platforms allow you to empower families with secure legacy tools that preserve their by Mandy Benoualid Why Online Memorials Are More Important Than Ever For Funeral Homes memories. Legacy tools can be a great way to introduce families to preneed, meaning they can stay engaged with your funeral home early and throughout the process. Once the person passes away, it can become an online memorial page where the extended family can choose how and with whom they’d like to share it. It’s important for funeral homes to store all the respected names, emails, and other engagements on a memorial page, as it gives the family a digital lockbox and the funeral home a way to collect preneed leads.

Creating a Lasting Legacy

Online memorials offer an enduring tribute to the life and legacy of the departed. Unlike physical memorials that may deteriorate over time, online memorials can be maintained indefinitely. This digital presence becomes a permanent record of the individual’s life, allowing future generations to learn about their loved one’s legacy, values, and impact. Family members can add photos, videos, stories, and other cherished memories, ensuring that their loved one’s life is celebrated and remembered for years to come.

Emotional Support and Healing

The grieving process can be a challenging and isolating experience. Online memorials provide a virtual space where individuals can find solace, emotional support, and understanding. By sharing memories, messages, and condolences, family members and friends can come together to mourn collectively and offer support to one another. The online community formed through these memorials becomes a source of comfort, allowing individuals to express their emotions, share stories, and receive words of encouragement during their healing journey.

Compassionate Aftercare Support

Choosing the right online memorial provider can make all the difference, ensuring families revisit their loved one’s memorial page regularly and, in turn, reconnect with their funeral home over the years. Thoughtfully designed to cherish memories, these pages become a sacred space where families can share condolences and find solace.Through an impactful aftercare plan and heartfelt memorial pages, funeral homes can send thoughtful messages, commemorating essential dates such as birthdays, the anniversary of passing, holidays, and more. With the right tools, your support remains unwavering, showing families your continued support.

Engaging a Global Community

Online memorials enable funeral homes to engage a global community and expand their reach. Through social media platforms, websites, and dedicated memorial websites, funeral homes can share information about services and invite individuals to participate in online memorials. This expanded reach not only ensures that more people can pay their respects but also allows funeral homes to connect with individuals who may require their services in the future. By leveraging technology, funeral homes can establish meaningful connections with a wider audience, fostering trust and establishing their reputation as compassionate providers of support.

The integration of online memorials into the services provided by funeral homes has transformed the way we remember and honor our loved ones. These digital tributes overcome geographical barriers, provide accessibility and convenience, create lasting legacies, offer emotional support, and engage a global market.

Leave a comment
Name*:
Email:
Comment*:
Please enter the numbers and letters you see in the image. Note that the case of the letters entered matters.

Comments

Please wait

Previous Posts

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...

How to Help Consumers Make Informed Preneed Trust Choices

Preneed trusts are invaluable for ensuring long-term growth and stability for funeral homes while providing peace of mind for families. Despite their importance, preneed trusts remain widely misund...

The Cornerstone of Success: Providing the Best Culture, Incentives and Opportunities for Employees

In the funeral service profession, our work goes beyond providing a service – we offer comfort and support during some of the most challenging moments in people’s lives. Over my 40 years in this in...

How to Build a Strong, Loyal Team in Your Funeral Home

Throughout my career, I have been fortunate to work in many funeral homes across the country. While the differences between these businesses are significant, in many ways, all funeral homes share t...

How to Recruit and Retain Top Talent for Your Funeral Business

In the funeral business, your team is arguably the most important element of your services. While everybody appreciates updated facilities and fair pricing, the people you employ offer families emo...

What Pet Parents Look for in an End-of-Life Provider

For pet parents, the bond they share with their furry, feathered, or scaled companions transcends mere ownership. These cherished members of the family occupy a central place in the heart and home....