Articles

Why Do You Want a Career in Funeral Service?

It’s a question all of us get asked at some point after deciding funeral service is the career we’ve decided to pursue. I could easily ask a rebuttal question: Why don’t you want to be a funeral di...
By Lauren Budrow
In Articles
Friday, January 12, 2024

4 TIPS to Leverage the Sales and Marketing Potential of Your Website

The headline accompanying the Foresight Companies’ 2023 Funeral and Cemetery Consumer Behavior Study poses a question many in the deathcare profession are asking these days: “Is the Funeral and Cem...
By Bill Williams
In Articles
Friday, January 12, 2024

PRESERVING MEMORIES AND PROFITS: The Overlooked Role of Urn Vaults

We all know when families enter a funeral home, they are faced with numerous decisions. As funeral professionals, our responsibility is to guide these families through all their options. One aspect...
By Stephen Noyes
In Articles
Monday, December 11, 2023

Why Funeral Management Software is Crucial for Modern Death Care

It’s no secret that deathcare, including all its challenges, is changing. That’s why funeral software has emerged and plays a crucial part in modern death care. This blog delves into the key role s...
By Chase Downs
In Articles
Monday, December 11, 2023

GRAVE LINERS VS BURIAL VAULTS

In the realm of funeral service, the terminology used to describe outer casket protection can be as diverse as the communities they serve. From burial vaults to grave liners, concrete boxes, and a ...
By Jill Darby
In Articles
Monday, December 11, 2023

Community Outreach for Brand Awareness

How many funeral homes do your client families consider before calling you to care for their loved ones? Three? Four? The answer may surprise you. Homesteaders has asked this question in our cons...
By Danielle Burmeister
In Articles
Monday, December 4, 2023

11 Impactful Ways Funeral Directors Support Our Troops

Amidst a multitude of heartwarming tales about funeral directors going the extra mile to support our armed forces and pay homage to deceased veterans, one constant theme emerges: a timeless commitm...
By Jessica Farren
In Articles
Monday, December 4, 2023
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Previous Posts

How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER

2025 is shaping up to be an active year for funeral home transactions. The NewBridge Group has been advising family owned, private funeral home owners on their succession plans for over twenty five...

A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS

A sale-leaseback enables a company to sell its real estate to raise capital and subsequently lease the property back from the purchaser. In this way, a company can get both the cash and use of the ...

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...