Articles

Community Outreach for Brand Awareness

How many funeral homes do your client families consider before calling you to care for their loved ones? Three? Four? The answer may surprise you. Homesteaders has asked this question in our cons...
By Danielle Burmeister
In Articles
Monday, December 4, 2023

11 Impactful Ways Funeral Directors Support Our Troops

Amidst a multitude of heartwarming tales about funeral directors going the extra mile to support our armed forces and pay homage to deceased veterans, one constant theme emerges: a timeless commitm...
By Jessica Farren
In Articles
Monday, December 4, 2023

Building Strong Community Connections

Funeral homes have a unique opportunity to build trust and provide comfort by being deeply ingrained in their community. When families face the difficult prospect of arranging a funeral, they often...
By Guy V. Winstead
In Articles
Monday, December 4, 2023

How Cemetery Management Software Can Help Cemeteries to Mitigate Risk

What does risk look like for cemeteries? Are the impacts financial...legal...reputational? The simple answer is, like any organization, they are all of those and more. Here we explore some of the ...
By Graeme Arthur
In Articles
Monday, October 16, 2023

The Modern Memorial Movement

Take a ten-mile trek north of the Motor City and discover one of the largest memorial parks in Michigan, Resurrection Cemetery. As one of six memorial properties operated by The Mt. Elliott Cemeter...
By Mariah Gregory
In Articles
Monday, October 16, 2023

A Cemetery and an Arboretum

What exactly is an arboretum? Briefly stated, the word arboretum can be broken down into arbor, which is Latin for “tree”, and the suffix ētum, denoting a collection of plants. The first use of the...
By Doak Marasco
In Articles
Monday, October 16, 2023

The Business Case for Funeral Streaming

For over 50 years, how funeral professionals helped families manage the details surrounding a loved one’s death changed very little. In early 2020, however, 80% of funeral homes quickly adopted var...
By Trajan Schulzke
In Articles
Tuesday, August 22, 2023
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Previous Posts

A Trusted Journey: Transporting Loved Ones Home

For over four decades, Inman Shipping Worldwide has set the standard for transporting cremated remains home for ceremonies. The core of our business is helping families bring their loved ones home ...

THE NUMBERS ARE IN: DIGITAL MERCHANDISING WORKS!

Of course, many of you reading this have known it for years. But for funeral directors who have been skeptical of utilizing technology displays to showcase caskets, we can share the results with yo...

How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER

2025 is shaping up to be an active year for funeral home transactions. The NewBridge Group has been advising family owned, private funeral home owners on their succession plans for over twenty five...

A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS

A sale-leaseback enables a company to sell its real estate to raise capital and subsequently lease the property back from the purchaser. In this way, a company can get both the cash and use of the ...

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...