Articles

Guiding Compassion

The funeral industry is a delicate and essential sector, providing support and solace to grieving families during times of loss. The success of a funeral home hinges on the caliber of its staff. Hi...
By Erin Connolly
In Articles
Wednesday, February 14, 2024

Embracing The Future Of Funeral Service

The hiring process often feels like an uphill battle for many funeral home owners. Unfilled roles, not enough qualified candidates, frustrated staff, and time & money invested. And we hear from...
By Alex Kistler
In Articles
Wednesday, February 14, 2024

Improving Staff Morale

If funeral professionals are always taking care of families, who is taking care of funeral professionals? A recent study by Passare examined the future of the funeral home workplace by surveying m...
By Jeff Stewart
In Articles
Wednesday, February 14, 2024

4 TIPS to Leverage the Sales and Marketing Potential of Your Website

The headline accompanying the Foresight Companies’ 2023 Funeral and Cemetery Consumer Behavior Study poses a question many in the deathcare profession are asking these days: “Is the Funeral and Cem...
By Bill Williams
In Articles
Friday, January 12, 2024

Soliciting and Managing Online Reviews: Do's and Dont's

Online reviews, whether on Google, Yelp, or any online directory, can feel like a minefield if you don’t have a strategy for managing them and using them to your advantage. A tough review can leave...
By Caitlin Bray
In Articles
Friday, January 12, 2024

Why Do You Want a Career in Funeral Service?

It’s a question all of us get asked at some point after deciding funeral service is the career we’ve decided to pursue. I could easily ask a rebuttal question: Why don’t you want to be a funeral di...
By Lauren Budrow
In Articles
Friday, January 12, 2024

PRESERVING MEMORIES AND PROFITS: The Overlooked Role of Urn Vaults

We all know when families enter a funeral home, they are faced with numerous decisions. As funeral professionals, our responsibility is to guide these families through all their options. One aspect...
By Stephen Noyes
In Articles
Monday, December 11, 2023
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Previous Posts

Evolving Community Outreach

Real Connections Come from Real Effort In the funeral home space, community outreach has become a familiar part of the playbook: Sponsor a blood drive, show up at a recycling event, hang a banner ...

Guiding Families Through Monument Selection

A Funeral Director’s Approach to Lasting Legacy THE LASTING ROLE OF MONUMENTS IN MEMORIALIZATION Cemetery monuments serve a profound purpose beyond marking a final resting place. They offer famili...

DON’T FEAR AI— TRAIN IT.

Artificial intelligence can sound like science fiction: robots replacing humans, machines making decisions we don’t understand. But the truth is, AI isn’t here to replace the human touch that defin...

UNDERSTANDING GREEN BURIAL

As consumer preferences shift toward sustainability, the funeral industry faces an evolving demand: green burial. No longer an afterthought, green burial is gaining traction among families who seek...

4 areas of business your software should cover

When shopping for a new car, you have choices to weigh before you find the right one  to purchase. Here are a few: • New or used? • Car, truck, or SUV? • Color? Finish? Miles per gallon? G...

Ashes in the Living Room? A Surprising Revelation in Death Care

WHOSE ASHES ARE WE TALKING ABOUT? Parents top the list, accounting for 39% of ashes held in homes, followed by extended family, friends, or others at 30%. Grandparents make up 20%, siblings or chi...

Growing Preneed Sales in a Market Shifting Toward Cremation

GROWING PRENEED SALES IN A MARKET SHIFTING TOWARD CREMATION by Jack Hirsch Although today’s consumers have more choices than ever when it comes to end-of-life planning, cremation is increasin...