Articles

Jefferson State Community College Student Essays

By Samantha Brown Gibbs In 2019, I lost both my parents seven months apart each to cancer; (my father to leukemia on May 26th, 2019, and my mother to breast cancer on December 22nd, 2019). Before ...
By Various Students of Jefferson State College
In Articles
Wednesday, February 2, 2022

Funeral Service Education: What Hasn’t Been Said?

What does a person say concerning the subject of funeral service education that has not been said already? I know in my own career countless articles, meetings, conferences, and efforts have been m...
By Todd W. Van Beck
In Articles
Tuesday, February 1, 2022

Why Does the Appearance of a Burial Vault Matter?

The main purpose of a burial vault is simple: protection. A vault prevents the weight of the earth and heavy cemetery equipment from collapsing the grave. It also safeguards the casket space agains...
By Jill Darby
In Articles
Tuesday, February 1, 2022

The Good, The Bad and The Ugly of SBA Financing “Whether Buying, Selling or Refinancing, Here’s What You Should Know”

The Small Business Administration (SBA) works with lenders to provide loans to small businesses. The agency doesn’t lend money directly to small business owners. Instead, it sets guidelines for loa...
By Tony Colson
In Articles
Tuesday, February 1, 2022

Creating Connection with Urn Vaults

Just 12 years after the full funeral procession of President Abraham Lincoln, the first “modern” cremation was captivating the press nationwide. Within the first American crematory built in a small...
By Joanna Reichert, Creative Manager for Crowne Vault
In Articles
Tuesday, February 1, 2022

How to See Your Funeral Home the Way Your Customers See It

If we’ve said it once, we’ve said it a million times: there is no reality in business, only perception – the customers’ perception of your funeral home is the only one that really counts. You ca...
By Rich Kizer & Georganne Bender
In Articles
Thursday, October 15, 2020

Caskets and COVID-19

As we slowly move towards the “new normal” for funeral service, what does the future hold for the funeral profession – and more specifically – caskets?  While I can’t predict the future, some ...
By Scott Weisenbach, National Sales Director for Sich Casket Company
In Articles
Tuesday, September 22, 2020
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Previous Posts

THE NUMBERS ARE IN: DIGITAL MERCHANDISING WORKS!

Of course, many of you reading this have known it for years. But for funeral directors who have been skeptical of utilizing technology displays to showcase caskets, we can share the results with yo...

Why Specialized Transportation Providers Are Essential for Shipping Human Remains

Shipping human remains is one of the most emotionally and logistically complex services in the funeral industry. While families and funeral homes technically have the option to arrange transportati...

A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS

A sale-leaseback enables a company to sell its real estate to raise capital and subsequently lease the property back from the purchaser. In this way, a company can get both the cash and use of the ...

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER

2025 is shaping up to be an active year for funeral home transactions. The NewBridge Group has been advising family owned, private funeral home owners on their succession plans for over twenty five...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...