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Glass-Front Niches: Helping Families Tell the Full Story of Their Loved One’s Life
Coming out of the Covid 19 pandemic, cremation rates everywhere are at an all-time high increasing the demand for cremation memorialization as many consumers have a clearer view of the value of per...
In
Articles
Wednesday, April 12, 2023
Why Do People Make Tributes to Other People?
Tributes are a special way to honor the life of someone living or deceased. They help those who hear the tribute to recognize the unique contributions the person made to the world around them. Thes...
In
Articles
Wednesday, April 12, 2023
Royal Treatment - The Hearse of Winsor
When the seven-decade reign of Queen Elizabeth II ended at Balmoral Castle on September 8th, 2022 - how fitting since her mother’s ancestry made Her Majesty the most-Scottish British monarch since ...
In
Articles
Wednesday, April 12, 2023
10 Fascinating Chapters in Funeral History You Didn’t Learn in Mortuary School
There is a treasure trove of truly captivating and sur prising stories buried within the footnotes of death care’s past. Over the years, I have had an opportunity to learn quite a lot of fascinatin...
In
Articles
Tuesday, March 28, 2023
A Hiring Strategy That Might Work for You
In every part of the country, small and medium-sized business owners are wondering how they are going to find enough people to survive and thrive. Have you thought about how you will continue to of...
In
Articles
Tuesday, March 28, 2023
The Evolution of Obituaries and What That Means for Your Website
Today, Families Expect More from an Obituary
How many of us can picture our parents or grandparents flipping to the obituaries section of the newspaper looking for names they recognized?
Ge...
In
Articles
Tuesday, March 28, 2023
The Future of the Profession - Is It Really Very Different From the Past?
The funeral profession has been around, in a variety of fashions, since time immemorial. What’s the best route to ensure this essential service remains a thriving business into the future? Do nothi...
In
Articles
Tuesday, February 28, 2023
Previous Posts
Bridging the Gap
There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...
Ditching the Doom and Gloom
The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...
3 Ways to Increase Preneed Leads Online
If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue.
However, you don’t have many options to do so. Let’s take a look at a few:
1. You can rai...
The Weight of Grief
HOW AFTERCARE PROGRAMS CAN HELP
The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...
How to Help Consumers Make Informed Preneed Trust Choices
Preneed trusts are invaluable for ensuring long-term growth and stability for funeral homes while providing peace of mind for families. Despite their importance, preneed trusts remain widely misund...
The Cornerstone of Success: Providing the Best Culture, Incentives and Opportunities for Employees
In the funeral service profession, our work goes beyond providing a service – we offer comfort and support during some of the most challenging moments in people’s lives. Over my 40 years in this in...
How to Build a Strong, Loyal Team in Your Funeral Home
Throughout my career, I have been fortunate to work in many funeral homes across the country. While the differences between these businesses are significant, in many ways, all funeral homes share t...