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Casket Merchandising Four Common Issues in the Funeral Showroom
Throughout my career in the funeral industry, I have been fortunate to visit hundreds of funeral homes across the Southeast. Whether I’m in Virginia or southern Mississippi, I have enjoyed getting ...
In
Articles
Sunday, July 16, 2023
It’s a small world International Repatriation of a Deceased
In today’s global society, more people travel internationally for business and pleasure and generally return home safely with pictures and stories to share with their families. In addition, many mo...
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Articles
Sunday, July 16, 2023
Thinking About Selling This Upcoming Year? Here are 5 Things You Need To Know
Selling a funeral business is one of the most exciting times for an owner; however, it is a complex process that requires a great deal of thought and planning.
To ensure the success of the sale, t...
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Articles
Sunday, June 11, 2023
Benefits of Partnering with a Larger Firm
Do you remember the Smucker’s-sponsored happy birthday wishes to Americans turning 100 years old? While still a milestone for any community member, the frequency with which we see congratulatory Fa...
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Articles
Sunday, June 11, 2023
8 Remarkable Graves with Incredible Back Stories
Have you ever wandered through a cemetery, spotted a beautiful headstone and pondered about the life that may have inspired it? If you have, you are not alone.Cemeteries inspire a natural curiosity...
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Articles
Thursday, May 4, 2023
Inspiration Funds: A Strategy to Increase Preneed Sales
Two things are practically a given in our industry these days: More families are choosing non-traditional services to celebrate the lives of loved ones and they want peace of mind by having arrange...
In
Articles
Thursday, May 4, 2023
How to Develop Habits that Support Proactive Preneed
In Atomic Habits, James Clear shares the story of Trent Dyrsmid, a rookie stockbroker who used a simple habit to bring in more than $5 million in his first year at the firm – and that was in 1993 d...
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Articles
Thursday, May 4, 2023
Previous Posts
Goal Setting and Digital Marketing
When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...
Bridging the Gap
There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...
The Weight of Grief
HOW AFTERCARE PROGRAMS CAN HELP
The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...
3 Ways to Increase Preneed Leads Online
If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue.
However, you don’t have many options to do so. Let’s take a look at a few:
1. You can rai...
How to Help Consumers Make Informed Preneed Trust Choices
Preneed trusts are invaluable for ensuring long-term growth and stability for funeral homes while providing peace of mind for families. Despite their importance, preneed trusts remain widely misund...
How to Build a Strong, Loyal Team in Your Funeral Home
Throughout my career, I have been fortunate to work in many funeral homes across the country. While the differences between these businesses are significant, in many ways, all funeral homes share t...
How to Recruit and Retain Top Talent for Your Funeral Business
In the funeral business, your team is arguably the most important element of your services. While everybody appreciates updated facilities and fair pricing, the people you employ offer families emo...