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Q & A with Jake Johnson

Q: There seems to be a division between the publicly traded companies and regional and local acquirers. Can you expound on the strategy and target markets for the public traded companies vs. m...
By Jake Johnson
Tuesday, May 7, 2024

THE MORAL DILEMMA WITH PRENEED

If you choose the woman in distress, you’re a hero; if you leave her behind, you could be seen as a first-class heel. Or do you choose your old friend? You owe him a major favor, and you have a per...
By by Kenn Peterson
Monday, April 1, 2024

You Want 10 REASONS FOR ADDING PET LOSS SERVICES to Your Business? HERE THEY ARE!

In recent years, there has been a growing recognition of the profound bond between humans and their pets. As a result, the demand for pet-related services, including pet loss services, has surged. ...
By by Coleen Ellis
Monday, April 1, 2024

In a Battle Between Preneed Trust and Insurance: WHICH FUNDING METHOD COMES OUT AHEAD?

When exploring a funding method for your funeral home’s preneed program, you have two choices: trust or insurance. There are pros and cons to both that we will explore here. The preneed trust-insu...
By by Bill Williams
Monday, April 1, 2024

“WHAT’S NEXT?” 5 WAYS TO BE AMAZINGLY HELPFUL AFTER A FUNERAL

Even if you don’t hear it out loud, “What’s next?” is the question almost every family asks after a funeral. They’ve spent so much time focused on honoring the life of their loved one, but they’re ...
By Payton Thompson
Friday, March 1, 2024

GRIEF SUPPORT ROOTED IN SOUTHERN HOSPITALITY

My earliest memories are of bearing witness to the warmth and hospitality on display at our home-away-from home, Harris Furniture. The furniture store was my parents’ business and a pillar of our s...
By Ben Harris
Friday, March 1, 2024

The Healing Power OF ESTATE CLOSURE

Many funeral directors wonder if it’s their responsibility to help their families with estate matters. It isn’t something that has regularly been done in the past. Usually, efforts in this area are...
By Nikki Anne Schmutz
Friday, March 1, 2024

Previous Posts

Evolving Community Outreach

Real Connections Come from Real Effort In the funeral home space, community outreach has become a familiar part of the playbook: Sponsor a blood drive, show up at a recycling event, hang a banner ...

Guiding Families Through Monument Selection

A Funeral Director’s Approach to Lasting Legacy THE LASTING ROLE OF MONUMENTS IN MEMORIALIZATION Cemetery monuments serve a profound purpose beyond marking a final resting place. They offer famili...

UNDERSTANDING GREEN BURIAL

As consumer preferences shift toward sustainability, the funeral industry faces an evolving demand: green burial. No longer an afterthought, green burial is gaining traction among families who seek...

DON’T FEAR AI— TRAIN IT.

Artificial intelligence can sound like science fiction: robots replacing humans, machines making decisions we don’t understand. But the truth is, AI isn’t here to replace the human touch that defin...

4 areas of business your software should cover

When shopping for a new car, you have choices to weigh before you find the right one  to purchase. Here are a few: • New or used? • Car, truck, or SUV? • Color? Finish? Miles per gallon? G...

Growing Preneed Sales in a Market Shifting Toward Cremation

GROWING PRENEED SALES IN A MARKET SHIFTING TOWARD CREMATION by Jack Hirsch Although today’s consumers have more choices than ever when it comes to end-of-life planning, cremation is increasin...

Increasing Cremation Revenue with Non-Traditional Solutions

INCREASING CREMATION REVENUE WITH NON-TRADITIONAL SOLUTIONS by Darren Crouch As cremation continues to overtake burial as America’s leading choice for final disposition, funeral homes are exp...