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KNOW THY BUSINESS BUILDING YOUR SUCCESS ON AWARENESS AND A PLAN

As we are well into 2024, my focus on this article is on planning, awareness and accountability in your business. I believe that awareness, or understanding, is a core principle in business success...
By Chris Cruger
In Articles
Tuesday, May 7, 2024

Q & A with Jake Johnson

Q: There seems to be a division between the publicly traded companies and regional and local acquirers. Can you expound on the strategy and target markets for the public traded companies vs. m...
By Jake Johnson
In Articles
Tuesday, May 7, 2024

THE MORAL DILEMMA WITH PRENEED

If you choose the woman in distress, you’re a hero; if you leave her behind, you could be seen as a first-class heel. Or do you choose your old friend? You owe him a major favor, and you have a per...
By by Kenn Peterson
In Articles
Monday, April 1, 2024

You Want 10 REASONS FOR ADDING PET LOSS SERVICES to Your Business? HERE THEY ARE!

In recent years, there has been a growing recognition of the profound bond between humans and their pets. As a result, the demand for pet-related services, including pet loss services, has surged. ...
By by Coleen Ellis
In Articles
Monday, April 1, 2024

In a Battle Between Preneed Trust and Insurance: WHICH FUNDING METHOD COMES OUT AHEAD?

When exploring a funding method for your funeral home’s preneed program, you have two choices: trust or insurance. There are pros and cons to both that we will explore here. The preneed trust-insu...
By by Bill Williams
In Articles
Monday, April 1, 2024

“WHAT’S NEXT?” 5 WAYS TO BE AMAZINGLY HELPFUL AFTER A FUNERAL

Even if you don’t hear it out loud, “What’s next?” is the question almost every family asks after a funeral. They’ve spent so much time focused on honoring the life of their loved one, but they’re ...
By Payton Thompson
In Articles
Friday, March 1, 2024

GRIEF SUPPORT ROOTED IN SOUTHERN HOSPITALITY

My earliest memories are of bearing witness to the warmth and hospitality on display at our home-away-from home, Harris Furniture. The furniture store was my parents’ business and a pillar of our s...
By Ben Harris
In Articles
Friday, March 1, 2024
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Previous Posts

Growing Preneed Sales in a Market Shifting Toward Cremation

GROWING PRENEED SALES IN A MARKET SHIFTING TOWARD CREMATION by Jack Hirsch Although today’s consumers have more choices than ever when it comes to end-of-life planning, cremation is increasin...

Increasing Cremation Revenue with Non-Traditional Solutions

INCREASING CREMATION REVENUE WITH NON-TRADITIONAL SOLUTIONS by Darren Crouch As cremation continues to overtake burial as America’s leading choice for final disposition, funeral homes are exp...

A Trusted Journey: Transporting Loved Ones Home

For over four decades, Inman Shipping Worldwide has set the standard for transporting cremated remains home for ceremonies. The core of our business is helping families bring their loved ones home ...

THE NUMBERS ARE IN: DIGITAL MERCHANDISING WORKS!

Of course, many of you reading this have known it for years. But for funeral directors who have been skeptical of utilizing technology displays to showcase caskets, we can share the results with yo...

Why Specialized Transportation Providers Are Essential for Shipping Human Remains

Shipping human remains is one of the most emotionally and logistically complex services in the funeral industry. While families and funeral homes technically have the option to arrange transportati...

How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER

2025 is shaping up to be an active year for funeral home transactions. The NewBridge Group has been advising family owned, private funeral home owners on their succession plans for over twenty five...

A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS

A sale-leaseback enables a company to sell its real estate to raise capital and subsequently lease the property back from the purchaser. In this way, a company can get both the cash and use of the ...