Articles

Cultivating Community Connections How Funeral Professionals Can Lead Through Service and Outreach

As a funeral professional, you are more than a caretaker in times of loss; you are a pillar of comfort, guidance, and support for families navigating the journey of grief. You have the unique oppor...
By Terri Bordenkircher
In Articles
Wednesday, October 2, 2024

THE POWER OF HOLIDAYS FOR FUNERAL HOME OUTREACH

One of the best and most efficient ways to grow your funeral home is by developing connections with members of your community. Outreach, if performed attentively and with purpose, builds trust with...
By Guy V. Winstead
In Articles
Wednesday, October 2, 2024

Become Your Community’s Preferred Choice for Cremation Memorialization

The national cremation rate has reached an unprecedented level, with many individuals gaining a deeper understanding of the importance of memorialization. Whether making their own end-of-life arran...
By Jacob Young
In Articles
Tuesday, September 3, 2024

THE ROLE OF FUNERAL DIRECTORS IN HONORING VETERANS: Presenting a Lasting Memorial

Bereavement, which literally means “to be deprived by death,” and grieving, the outward expression of this loss, are deeply personal and often overwhelming experiences¹. When planning a funeral for...
By Gwen Miller
In Articles
Tuesday, September 3, 2024

MONUMENTS AND MARKERS: Educating Funeral Directors for Enhanced Family Support

Incorporating headstone sales into a funeral home’s services presents significant advantages. Firstly, it can boost revenue without incurring substantial added overhead, making it a cost-effective ...
By Joey Chandler
In Articles
Tuesday, September 3, 2024

EXPECT MORE From Your Case Management Software

When you run a funeral home, maximizing your time is maximizing your earning potential. The less time you spend entering information into your many systems, the more time you can spend taking care ...
By Effie Anolik
In Articles
Tuesday, August 6, 2024

MODERN CEMETERY MANAGEMENT: Streamlining Operations with Technology

In the 21st century, technology has permeated nearly every aspect of our lives, from how we communicate to how we manage businesses. The cemetery industry, often perceived as traditional and resist...
By Janhavi Rege
In Articles
Tuesday, August 6, 2024
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Previous Posts

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER

2025 is shaping up to be an active year for funeral home transactions. The NewBridge Group has been advising family owned, private funeral home owners on their succession plans for over twenty five...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...