Articles

Improving Celebration of Life Service Opportunities: Leveraging Proven Strategies from the Hospitality Industry

Digital transformation has become somewhat of an overused term these days, but deathcare professionals cannot dismiss the important role that new technology will play in serving families in the fut...
By Bill Williams
In Articles
Tuesday, September 27, 2022

Three Ways to Supercharge Your Funeral Home with Technology

One of the bright spots to life on the road in the funeral profession undoubtedly is the sheer amount of exposure I’ve been able to receive from a variety of individuals across the country. Not onl...
By Andy Buckman
In Articles
Tuesday, September 27, 2022

Eagle’s Wings Air Meeting the Challenges of Yesterday and Today

To say times continue to be challenging in managing the air transportation of human remains on behalf of their funeral service customers would be an understatement. Those profound, historic challen...
By Frank Kaiser and Dave McComb
In Articles
Monday, September 26, 2022

Beginning the Monument and Memorialization Conversation

Getting Started When a family arranges a funeral for a loved one, it’s unreasonable to expect them to have the knowledge base to understand fully what products and services are available. On avera...
By Jay Kown
In Articles
Monday, September 26, 2022

Hunting Like a Hawk in a New Era of Funeral Economics

Settling Into the New Routine The funeral industry was one that was rocked by COVID. It was one of the industries that felt the greatest impacts and the greatest disruptions. Everyone in the fune...
By Danielle Thacker
In Articles
Monday, September 26, 2022

Three Steps to Create a Website That Markets Your Cremation Business

To find client families for your cremation business, you need to invest in your online presence, starting with your website. Your website is an extension of your funeral home that can market your p...
By Jenny Goldade
In Articles
Tuesday, August 2, 2022

Funeral Service Professionals Need to be Cremation Specialists

No matter what you think about the evolution of the North American Funeral Rite, you have to acknowledge that cremation is, and has been for some time, a major part of society’s expectation of what...
By Larry Stuart, Jr.
In Articles
Tuesday, August 2, 2022
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Previous Posts

THE NUMBERS ARE IN: DIGITAL MERCHANDISING WORKS!

Of course, many of you reading this have known it for years. But for funeral directors who have been skeptical of utilizing technology displays to showcase caskets, we can share the results with yo...

Why Specialized Transportation Providers Are Essential for Shipping Human Remains

Shipping human remains is one of the most emotionally and logistically complex services in the funeral industry. While families and funeral homes technically have the option to arrange transportati...

A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS

A sale-leaseback enables a company to sell its real estate to raise capital and subsequently lease the property back from the purchaser. In this way, a company can get both the cash and use of the ...

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER

2025 is shaping up to be an active year for funeral home transactions. The NewBridge Group has been advising family owned, private funeral home owners on their succession plans for over twenty five...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...